Kansas tourism campaigns reach across Kansas, around the U.S.
In-state and national efforts inspire travelers to experience Kansas
Tourism is big business in Kansas, with a total economic impact of about $5.46 billion. Travelers generate over $960 million in state and local government taxes each year. And, when it comes to promoting all the things to see and do in Kansas, the Division of Tourism (a part of the Kansas Department of Wildlife, Parks and Tourism) spreads the state’s message far and wide to encourage Kansans to travel in Kansas, as well as entice travelers to Kansas from other states and even some foreign countries.
On May 7, Kansas Tourism launched “There’s No Place Like Kansas,” a TV ad campaign that will air in more than 7,200 commercials in strategically placed out-of-state markets. Each of the seven 15-second ads was narrated by legendary Kansas broadcaster Bill Kurtis and features original music from Kelley Hunt of Lawrence. Watch the whole series at LikeKansas.com.
The TV campaign is supported financially in part by eight convention and visitors bureaus in the state. There are also print ads running in 23 national and regional magazines as well as a robust online advertising campaign which includes display ads, search engine marketing, and rich media. Social media including Facebook and Twitter also play a key role in the Division’s marketing efforts.
To generate some fun “buzz” about Kansas and help the tourism industry promote area attractions, local tourism partners were asked to create themed video vignettes on the topic of “Tourism Clicks in Kansas.” Each video features a local spokesperson wearing a local version of Dorothy’s iconic red shoes from the “Wizard of Oz.” Watch the compilation posted on the “Tourism Clicks in Kansas” YouTube channel.
On May 11, the second Faces & Places Tour will launch in Abilene. This successful campaign, which started last year, features a minivan wrapped with images of Kansas that will travel to many Kansas events and destinations through October. The Kansas Lottery is joining as a new partner this year and will have giveaways for each stop along the tour.
Also this month, the Healthy Kansas Recreation campaign began. This is the second year of a partnership between Blue Cross Blue Shield of Kansas and the Tourism Division. In-state campaign activities include TV spots, radio, print and billboard advertising.
Over 120,000 Kansas newspaper subscribers and 500,000 readers in 15 out-of-state locations received a special Kansas travel insert in the May 6 issue of their newspapers. Space in the insert is made available to local tourism partners to promote their regions.
Also this week, the Tourism Division and representatives from four Kansas communities will be embarking on a multi-city media blitz through Oklahoma and Texas. The team will share summer and fall travel stories with representatives from publications such as the Dallas Morning News, TravelLady.com, Cowboys & Indians and American Way magazine.
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